Okay so now we know www.pointandedge.com articles is king. Not to mention since i will be creating our own blogs, (remember blogs is certainly short slang for Weblogs – which can be what all their “formal and official” brand is), most of our info is going to be “unique” and “Original”. Yet regularly, since our company is only human, and since all of us simply cannot “create” more and more information, we will certainly copy data from other websites. That is amazing. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now i want to make this very clear. If you are offering a service in people, where your main business is usually to offer away links to other places just where people can usually get information, in other words you are a database where persons come to get links, because you already have all the groundwork – that is fine. Because what you will loose in articles, you will make up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine examines. Not by a long taken.

This really is a critical point out keep in mind. Anything we might talk about, just about every method, from content to email to to do this to whatever, has nonetheless one target in mind. To consistently and constantly increase and build your website “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the assistance you are offering, to come back. Therefore please differentiate amongst the end goal and the methods. Content (discussed in our first article) is a approach towards the objective of getting listed in a good spot on a search engine, and the target is to contain people apply and come to your web-site or blog page, and produce a “buzz” about it. (We can talk about that much later in our series. )

Let us get back to content to get a moment. Below we are talking about something that all writers know about and are acquainted with. Text, text, phrases. Classic, unique text.

So to be able to continue on our personal fairly reasonable path, we will now pay attention to the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Before explaining just what these are and either the importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more carefully.

If you have an online site selling hair beauty supports, you will want to sell off your material writing articles around what you are selling. Clearly if you compose something about the difference between different models of dishwashers, this is not likely to relate to the “subject matter” and articles of your web page. So you can write articles around your hair supplies. You will write articles on great hair care, approach dye your mane, how to get gone split-ends, when to shampoo etc . and so forth

Our magic hair site is called “Hair Is Not Forever”. Nonetheless this is each of our site for the time being and we will keep it as we complement. hairisnotforever also has a blog. This blog all of us will call up “SilkyFairHair” and we’ll put it, for the sake of our case in under the name of the proprietor that is aptly called Mr. Neither Hair. So now we have the following:

1 . Web page – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL can be fictional)

These names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind as we go along through these articles particularly when I be able to the article over the importance of choosing the best name.

Hence Mr. Nor Hair fantastic wife, Mrs. Purple Locks work together. That they create the site, get every one of the necessary stuff to sell some thing on it, set a couple of article content about head of hair and sit back and wait for the people to come beating the “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you declare in British, “Knock. Hit. Good Morning! Any person Home? inches

Okay the Hair couple find out about keywords. Thus they produce articles by which EVERY sentence has the expression hair in it (or balding). But hair is the name of the game. They make sure their content material is initial, and once they have written two HTML web pages of locks articles, intentionally placed by way of a cousin the graphic artisan (who is usually bald) throughout the advertisements for hair companies now they think they are performed!

Woah! Not by a LENGTHY SHOT! And here is where it gets depressing with respect to the uninitiated and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, groups. A key phrase is a thing that the search engine will look for and validate (in our day), to use as among the parameters about how to list your site.

The keywords all of us refer to are in two distinct and totally different locations. The first in the site header belonging to the site. in what is known as the section with respect to “meta” tags. We is going to deal with the meta tag in a different article, nevertheless let us simply say they are the keywords most search engine look for (with their “bots”) when visiting your web blog. An example traguardo tag for the purpose of keywords in our site may be like this:

Again within our article(s) about meta tags we will discuss these keywords, and meta tags, but for today take that as a granted these are a number of the keywords that will be in the traguardo tag.

If the Search Engine technology first shot to popularity and meta tags were applied, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and presumed that was what the web page was about and listed the website under these keywords. This is caught on to immediately, and humans getting the crafting devils they are, began real estate keywords that had not do with their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Visits & Eyeballs)

So adult sites especially, adopting this as yet another “fool the engine” approach, would place keywords like “hair”, “technology” etc . within their meta tags, and give the site an innocuous name and voila, more traffic.

Therefore in the limitless battle Search Engines caught about, and did a few things. They deprecated the importance of your keywords in the meta tags relating to their algorithms, UNLESS a few possibilities on the site truly did match the keywords. Of course , this did not include enough for the reason that porn sites will place “real” content around the stuff. I will give you a REAL example which I find funny, but it is incredibly serious.

In one of my own posts on my blog, you can watch my bio which is listed by search engines. The other day I just received a message from a vintage flame of mine saying “I freaked out. I googled you, under Allen Gross Copy writer, and you are connected with a site about tushy’s! ” So I travel and Yahoo it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Biography – The true Version by simply Tushy” last but not least I just click and get led to one more site (no url in this article as I will not want to publicize that site pertaining to obvious reasons) and I come to a porn site which in turn ripped off, of all the content over the internet, MY profile to place around their porn adverts. UGH! However, you see that is how crafting people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )

Okay so what now happens — not theoretically but in practice.

Two situations: 1 . You could have keywords inside your meta indicate (and you should have them! ) The little Internet search engine “bot” (that is a software package whose task it is to travelling around the Internet, never sleeps and never eats and gets to all those porn sites also!, and accumulates information on ALL sites so the information could be categorized), pertains to our web page of hairisnotforever and states the keywords on the web page. Then this little bot makes a snapshot of the webpage. Then the methods take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines tend “see”, they are simply NOT visible (males are visually oriented not Search engines like google! ) hence graphics aren’t taken into account unless you use the oll tag. ) The methods get more and more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember primary content! )

2 . You have no keywords in your destinazione tag hence the engine simply looks at your content.

So our happy few figures okay lets position the word head of hair say, in every single sentence in least three times. NO! May do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It must be used and used frequently, but NOT overused.

Now when you Google intended for hair goods using the word “balding”, the Search Engine has the key phrase, and based upon a million variables decides what position for the specific keyword, hairisnotforever may have, and rss feeds it out.

And so our few figures the particular hell. We will also promote mascara, plus they put in an image advert as well as the word wimperntusche in their keywords, without having virtually any content for it. Well then will probably be listed because the last from the last within the last for everyone looking for “mascara”. So because of this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta marking. ”

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