Fine so now we know john-and-james.com articles is king. Of course since our company is creating our personal blogs, (remember blogs is definitely short slang for Weblogs – which is what their particular “formal and official” brand is), most of our facts is going to be “unique” and “Original”. Yet regularly, since people are only our, and since we all simply cannot “create” more and more info, we should copy details from other internet sites. That is nice. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing anything.
Now i want to make this apparent. If you are giving a service to the people, where your main business is to offer away links to other places in which people are able to get information, in other words you are a database where persons come to get backlinks, because you already have all the analysis – that is fine. Since what you will loose in articles, you will cosmetic in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE HITS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is not the sole parameter a great Search Engine looks at. Not with a long shot.
This is a critical point to keep in mind. All we will certainly talk about, every method, by content to email to data to anything, has nevertheless one objective in mind. To consistently and constantly enhance and build your site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the system you are selling, to come back. Therefore please differentiate involving the end goal plus the methods. Articles (discussed in our first article) is a method towards the target of getting classified by a good spot on a search engine, and the goal is to own people employ and come to your web page or blog, and produce a “buzz” about this. (We is going to talk about this much later within our series. )
Let us get back on content for a moment. Here we are speaking about something that most writers learn about and are knowledgeable about. Text, key phrases, phrases. Initial, unique text message.
So to be able to continue on our fairly reasonable path, we will now focus on the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Ahead of explaining precisely what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more carefully.
If you have an online site selling frizzy hair beauty assists, you will want to promote your materials writing articles around whatever you are selling. Obviously if you compose something about the difference between the latest models of of dishwashers, this is not likely to relate to the “subject matter” and content material of your web page. So you is going to write content around hair supplies. You are going to write content on very good hair care, on how to dye nice hair, how to get eliminate split-ends, when to shampoo etc . and so forth
Our magic hair webpage is called “Hair Is Not Forever”. Yet this is the site for now and we will keep it as we complement. hairisnotforever also has a weblog. This blog we all will call “SilkyFairHair” and we will put it, with regard to our case in under the proprietor who may be aptly called Mr. Nor Hair. Right now we have the following:
1 . Website – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)
These kinds of names Are essential and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as go along through these articles especially when I arrive at the article to the importance of discovering the right name.
So Mr. Nor Hair fantastic wife, Mrs. Purple Hair work together. They create the web page, get all of the necessary stuff to sell something on it, create a couple of content articles about locks and sit back and wait for an people to come beating all their “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you say in English language, “Knock. Topple. Good Morning! Any person Home? inch
Okay the head of hair couple learn about keywords. Thus they build articles through which EVERY phrase has the word hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their content material is first, and once they may have written two HTML web pages of locks articles, logically placed by way of a cousin the graphic musician and performer (who is certainly bald) throughout the advertisements for the purpose of hair companies now they think they are performed!
Woah! Not really by a PROLONGED SHOT! And here is where it gets depressing designed for the uninformed and non-dedicated people.
We will deal with the “keyword” issue. Keywords are just like indices or if you wish, groups. A keyword is a thing that the search engine look for and validate (in our day), to use as one of many parameters as to how to list your site.
The keywords we all refer to are in two distinct and totally different spots. The 1st in the webpage header of your site. in what is known as the section with regards to “meta” tags. We might deal with the meta tag in a several article, on the other hand let us only say they are the keywords most google search look for (with their “bots”) when visiting your site. An example meta tag just for keywords upon our internet site may appear like this:
Again in our article(s) on meta tags we will go over these keywords, and the meta tag, but for at this moment take that as a offered these are a number of the keywords which is in the traguardo tag.
If the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search Engines looked at the keywords inside the meta label and believed that was what the site was about and listed the site under those keywords. This was caught to immediately, and humans being the crafty devils they are, began placement keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)
So porn sites especially, adopting this kind of as yet some other “fool the engine” technique, would place keywords just like “hair”, “technology” etc . to their meta tags, and give the site a great innocuous name and there you are, more traffic.
Consequently in the never-ending battle Search engines like google caught about, and have a few details. They deprecated the importance in the keywords in the meta tags according to their methods, UNLESS this content on the site essentially did meet the keywords. Of course , this was not enough when porn sites will place “real” content material around their very own stuff. I will give you a LEGITIMATE example that we find funny, but it is extremely serious.
In one of my posts in the blog, lit . my biography which is indexed by search engines. The other day I received an email from an existing flame of mine stating “I freaked out. I googled you, under Allen Gross Writer, and you are associated with a site regarding tushy’s! ” So I go and Yahoo it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Bio – The actual Version by Tushy” and naturally I simply click and get led to one other site (no url in this article as I tend not to want to publicize that site just for obvious reasons) and I come to a adult site which in turn ripped off, of all the content relating to the internet, MY profile to use around their particular porn campaigns. UGH! However you see that is normally how handy people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two scenarios: 1 . You have keywords in your meta indicate (and you need to have them! ) The little Google search “bot” (that is a software program whose work it is to travel and leisure around the Internet, never sleeps and never eats and climbs into all those porn sites as well!, and sees information on MOST sites hence the information may be categorized), comes to our web page of hairisnotforever and flows the keywords on the webpage. Then this little android makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines typically “see”, they may be NOT visible (males will be visually oriented not Search engines like yahoo! ) consequently graphics are definitely not taken into account unless you use the alt tag. ) The methods get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember basic content! )
2 . You may have no keywords in your coto tag and so the engine simply looks at your articles.
So our happy couple figures okay lets put the word wild hair say, in every single sentence for least 3 times. NO! Tend do that. Excessive use of a keyword is a red-flag to a Search Engine and you will be punished for it! It ought to be used and used often, but NOT over-used.
Now when you Google for hair products using the phrase “balding”, the Search Engine has the key word, and based on a million guidelines decides what position while using specific key word, hairisnotforever will have, and rss feeds it out.
Hence our few figures the particular hell. We will also sell off mascara, and in addition they put in a picture advert as well as the word wimpernfärbung in their keywords, without having any content correctly. Well then will most likely be listed when the last belonging to the last belonging to the last for anybody looking for “mascara”. So just for this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta point. ”