Alright right now we know content is king. Of course since people are creating our personal blogs, (remember blogs is definitely short slang for Blogs – which can be what the “formal and official” name is), almost all of our info is going to be “unique” and “Original”. Yet regularly, since we have only people, and since all of us simply cannot “create” more and more information, we should copy facts from other web sites. That is amazing. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.
Now i want to make this apparent. If you are providing a service to the people, where your main business is to offer away links to other places just where people can get information, therefore are a database where persons come to get backlinks, because you already do all the analysis – that may be fine. Because what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE HITS – MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine discusses. Not by a long shot.
This really is a critical point out keep in mind. All kinds of things we definitely will talk about, every method, coming from content to email to to do this to whatsoever, has yet one aim in mind. To consistently and constantly maximize and build your website “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the company you are selling, to come back. So please differentiate amongst the end goal and the methods. Content material (discussed in our first article) is a technique towards the target of getting listed in a good posture on a internet search engine, and the target is to have people employ and arrive to your web-site or weblog, and generate a “buzz” about it. (We will certainly talk about that much later in our series. )
Let us resume content for a moment. In this article we are talking about something that pretty much all writers know about and are knowledgeable about. Text, words, phrases. Unique, unique text.
So to be able to continue on our personal fairly rational path, we will now concentrate on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Just before explaining just the thing these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.
If you have a site selling your hair beauty assists, you will want to sell your materials writing content around the things you are selling. Naturally if you compose something about the difference between different models of dish washers, this is not likely to relate to the “subject matter” and content of your web page. So you will certainly write articles or blog posts around your mane supplies. You will write articles on very good hair care, to be able to dye hair, how to get gone split-ends, when to shampoo or conditioner etc . etc .
Our magic hair webpage is called “Hair Is Not really Forever”. Although this is our site for the time being and we will maintain it as we complement. hairisnotforever also offers a blog. This blog we all will call “SilkyFairHair” and we will put it, with regard to our case in point in under the proprietor who will be aptly called Mr. Nor Hair. Right now we have the following:
1 . Internet site – Head of hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind as we go along through these articles particularly when I reach the article to the importance of finding the right name.
Consequently Mr. Nor Hair great wife, Mrs. Purple Head of hair work together. They will create the website, get all of the necessary products to sell something on it, create a couple of articles about wild hair and relax and wait for a people to come beating their particular “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you declare in English, “Knock. Knock. Good Morning! Anyone Home? ”
Okay the head of hair couple find out about keywords. And so they create articles by which EVERY word has the term hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content is first, and once they may have written two HTML pages of head of hair articles, intentionally placed by their cousin the graphic designer (who is normally bald) throughout the advertisements for the purpose of hair products and now they think they are carried out!
Woah! Certainly not by a LENGTHY SHOT! Here is where it gets depressing just for the uninitiated and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A key word is a thing that the search engine look for and validate (in our day), to use as one of the parameters in respect of how to list your site.
The keywords we all refer to are in two distinct and totally different places. The first of all in the web page header in the site. about what is known as the section to get “meta” tags. We should deal with the meta tag in a distinctive article, however let us merely say they are the keywords most search results look for (with their “bots”) when visiting your site. An example meta tag intended for keywords in our site may appear to be this:
Again within our article(s) upon meta tags we will discuss these keywords, and meta tags, but for right now take it as a granted these are a few of the keywords that is in the traguardo tag.
When the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta draw and thought that was what the internet site was about and listed the website under all those keywords. This is caught through to immediately, and humans staying the crafting devils they are really, began placement keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Hits & Eyeballs)
So adult sites especially, adopting this as yet one other “fool the engine” technique, would put keywords like “hair”, “technology” etc . to their meta tags, and provide the site an innocuous term and there you are, more traffic.
Consequently in the never ending battle Search engines like yahoo caught on, and performed a few issues. They deprecated the importance from the keywords inside the meta tags relating to their algorithms, UNLESS this article on the site basically did meet the keywords. Of course , this did not include enough for the reason that porn sites will set “real” content around their stuff. Let me give you a ACTUAL example that i find funny, but it is very serious.
In one of my personal posts on my blog, you will find my bio which is picked up by search engines. The other day I actually received an email from a classic flame of mine saying “I freaked out. My spouse and i googled you, under Wyatt Gross Article writer, and you are linked with a site regarding tushy’s! inch So I move and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” last but not least I simply click and obtain led to some other site (no url right here as I usually do not want to publicize that site with respect to obvious reasons) and I come to a adult porn site which will ripped off, of all the content relating to the internet, MY OWN profile to use around their porn advertising. UGH! But you see that is certainly how handy people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two scenarios: 1 . You may have keywords in the meta indicate (and you ought to have them! ) The little Search Engine “bot” (that is a computer program whose job it is to travel around the Internet, never naps and never feeds on and enters all those porno sites also!, and sees information on ALL OF THE sites therefore the information may be categorized), pertains to our site of hairisnotforever and says the keywords on the web page. Then this little bot makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines tend “see”, they may be NOT visible (males happen to be visually oriented not Search engines like yahoo! ) thus graphics usually are not taken into account if you do not use the kosmos tag. ) The algorithms get more plus more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember main content! )
2 . You may have no keywords in your traguardo tag so the engine only looks at your content.
So our happy couple figures fine lets position the word your hair say, atlanta divorce attorneys sentence at least three times. NO! Can not do that. Overuse of a keyword is a red-flag to a Search results and you will be punished for it! It must be used and used frequently, but NOT over-used.
Now at the time you Google with respect to hair products using the word “balding”, the major search engines has the key phrase, and relying on a million guidelines decides what position with the specific key phrase, hairisnotforever may have, and nourishes it out.
Therefore our few figures kelasbisnesdigital.com the actual hell. We will also sell off mascara, and put in an image advert as well as the word wimperntusche in their keywords, without having virtually any content for doing this. Well then is going to be listed as the last of the last within the last for anyone looking for “mascara”. So because of this lesson the formula is usually:
“Content+Keywords in the content+Keywords in Meta indicate. ”