Alright so now we know 1junelim.com content is king. Of course since were creating our very own blogs, (remember blogs is certainly short slang for Blogs – which can be what all their “formal and official” name is), the majority of our facts is going to be “unique” and “Original”. Yet every so often, since we have only real human, and since we all simply cannot “create” more and more information, we might copy facts from other websites. That is great. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing nearly anything.
Now let me make this obvious. If you are providing a service to the people, where most of your business should be to offer away links to other places in which people will get information, therefore are a database where people come to get links, because you already do all the research – that is fine. Mainly because what you will loose in content, you will constitution in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE VISITS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine looks at. Not with a long taken.
That is a critical point to keep in mind. All kinds of things we should talk about, every single method, via content to email to data to no matter what, has but one goal in mind. To consistently and constantly increase and build your web site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the services you are providing, to come back. Therefore please differentiate between the end goal as well as the methods. Content material (discussed within our first article) is a technique towards the goal of getting listed in a good spot on a search engine, and the aim is to have people employ and come to your internet site or weblog, and produce a “buzz” about it. (We should talk about this much later inside our series. )
Let us get back to content for the moment. Here we are referring to something that most writers know about and are knowledgeable about. Text, text, phrases. Initial, unique text message.
So in order to continue on our own fairly reasonable path, we will now pay attention to the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Ahead of explaining precisely what these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more thoroughly.
If you have a site selling hair beauty aids, you will want to offer your material writing content material around whatever you are selling. Certainly if you create something about the difference between the latest models of of dish washers, this is not going to relate to the “subject matter” and articles of your site. So you might write articles around your hair supplies. You will write articles on great hair care, in order to dye flowing hair, how to get gone split-ends, when to hair shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not Forever”. Although this is each of our site for the time being and we will maintain it as we go along. hairisnotforever has a weblog. This blog we all will call “SilkyFairHair” and we will put it, with regard to our example in under the name of the proprietor who is aptly called Mr. Neither Hair. So now we have as follows:
1 . Website – Curly hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is usually fictional)
These types of names Are essential and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles especially when I are able to the article around the importance of finding the right name.
So Mr. Neither Hair great wife, Mrs. Purple Frizzy hair work together. They will create this website, get every one of the necessary products to sell a thing on it, create a couple of content about mane and settle-back and wait for the people to come beating their particular “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you say in British, “Knock. Hit. Good Morning! Any individual Home? ”
Okay the Hair couple know about keywords. So they develop articles by which EVERY word has the word hair in it (or balding). Yet hair is the name of the game. They make sure their content material is classic, and once they may have written two HTML pages of hair articles, strategically placed by their cousin the graphic specialist (who is certainly bald) about the advertisements with respect to hair companies now they think they are done!
Woah! Not by a EXTENDED SHOT! Here is where it gets depressing with respect to the uninitiated and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are just like indices or if you wish, categories. A keyword is something that the search engine look for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords all of us refer to are in two distinct and totally different locations. The initial in the web page header for the site. about what is known as the section pertaining to “meta” tags. We is going to deal with the meta tag in a varied article, nevertheless let us only say these are generally the keywords most search engine look for (with their “bots”) when visiting your site. An example coto tag just for keywords in our internet site may mimic this:
Again in our article(s) upon meta tags all of us will discuss these keywords, and meta tags, but for at this point take it as a granted these are a number of the keywords that is to be in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search engines like google looked at the keywords inside the meta draw and believed that was what the site was about and listed this website under the ones keywords. This is caught on to immediately, and humans becoming the crafty devils they are really, began listing keywords that had not do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Arrives at & Eyeballs)
So adult porn sites especially, adopting this as yet one other “fool the engine” technique, would set keywords like “hair”, “technology” etc . within their meta tags, and give the site an innocuous identity and bam !, more traffic.
And so in the never ending battle Search engines like yahoo caught in, and would a few items. They deprecated the importance belonging to the keywords in the meta tags in accordance to their methods, UNLESS this great article on the site essentially did match the keywords. Of course , this did not include enough while porn sites will place “real” articles around all their stuff. I will give you a SUBSTANTIAL example which I find funny, but it is extremely serious.
In a single of my posts on my blog, you can view my biography which is taken care of by search engines like google. The other day My spouse and i received an email from an ancient flame of mine saying “I freaked out. My spouse and i googled you, under Allen Gross Copy writer, and you are linked to a site regarding tushy’s! inch So I go and Google it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Biography – The true Version simply by Tushy” last but not least I simply click and acquire led to a second site (no url in this article as I will not want to publicize that site to get obvious reasons) and I arrive to a porno site which in turn ripped off, of all the content on the internet, MY profile to get around their porn advertisements. UGH! However, you see that is definitely how crafting people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two cases: 1 . You have keywords in the meta point (and you should have them! ) The little Search Engine “bot” (that is a program whose job it is to travelling around the Net, never naps and never feeds on and enters all those porno sites as well!, and covers information on MOST sites hence the information can be categorized), involves our web page of hairisnotforever and flows the keywords on the webpage. Then this kind of little robot makes a overview of the web page. Then the methods take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines is not going to “see”, they are NOT aesthetic (males happen to be visually oriented not Search engines like google! ) hence graphics are generally not taken into account if you do not use the altbier tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember primary content! )
2 . You may have no keywords in your destinazione tag therefore the engine simply just looks at your articles.
So our happy couple figures alright lets put the word your hair say, in every sentence at least 3 x. NO! Tend do that. Overuse of a key word is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used frequently, but NOT overused.
Now when you Google for the purpose of hair items using the expression “balding”, the major search engines has the key phrase, and based upon a million variables decides what position while using specific key phrase, hairisnotforever could have, and feeds it out.
So our couple figures the particular hell. All of us will also promote mascara, and in addition they put in an image advert and the word wimpernbetonung in their keywords, without having any kind of content for doing it. Well then is going to be listed seeing that the last of this last with the last for any person looking for “mascara”. So in this lesson the formula is usually:
“Content+Keywords in the content+Keywords in Meta tag. ”