OK right now we know content is king. Of course since we have creating our very own blogs, (remember blogs is definitely short slang for Weblogs – which is what the “formal and official” name is), almost all of our data is going to be “unique” and “Original”. Yet every now and then, since we have become only individual, and since we simply cannot “create” more and more details, we might copy information from other sites. That is interesting. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing anything.
Now i want to make this distinct. If you are supplying a service to people, where your main business is always to offer out links to other places in which people are able to get information, in other words you are a repository where people come to get links, because you already performed all the homework – that may be fine. Because what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE HITS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is certainly not the only parameter an Search Engine looks at. Not with a long shot.
This really is a critical indicate keep in mind. The whole thing we definitely will talk about, just about every method, from content to email to to do this to whatever, has nonetheless one target in mind. To consistently and constantly increase and build your internet site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the provider you are providing, to come back. So please differentiate between end goal as well as the methods. Content (discussed in our first article) is a approach towards the target of getting listed in a good placement on a internet search engine, and the objective is to currently have people work with and come to your site or blog page, and create a “buzz” regarding it. (We will certainly talk about this much later inside our series. )
Let us go back to content for the moment. Right here we are talking about something that almost all writers learn about and are familiar with. Text, phrases, phrases. First, unique text.
So in order to continue on our fairly logical path, all of us will now give full attention to the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Just before explaining just the thing these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more cautiously.
If you have a website selling hair beauty products, you will want to offer your material writing articles around the things you are selling. Naturally if you write something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content of your web page. So you will certainly write content around your mane supplies. You can expect to write articles or blog posts on good hair care, in order to dye your hair, how to get rid of split-ends, when to shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Certainly not Forever”. But this is the site for the moment and we will keep it as we complement. hairisnotforever also has a blog. This blog all of us will contact “SilkyFairHair” and we will put it, for the sake of our example in under the name of the proprietor who will be aptly known as Mr. Nor Hair. So now we have as follows:
1 . Web page – Locks Forever @ 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)
These kinds of names Are very important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as go along through these articles particularly when I reach the article for the importance of discovering the right name.
Thus Mr. Nor Hair wonderful wife, Mrs. Purple Mane work together. That they create the site, get all of the necessary products to sell something on it, create a couple of article content about curly hair and settle-back and wait for an people to arrive beating the “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you declare in British, “Knock. Hit. Good Morning! Any person Home? inch
Okay the head of hair couple know about keywords. Consequently they produce articles through which EVERY word has the phrase hair in it (or balding). Yet hair may be the title of the game. They make sure their content material is main, and once they may have written two HTML internet pages of scalp articles, logically placed by their cousin the graphic artisan (who is certainly bald) about the advertisements to get hair companies now they think they are completed!
Woah! Not by a VERY LONG SHOT! Here is in which it gets depressing with regards to the uninformed and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, types. A key word is something that the search engine looks for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords we refer to will be in two distinct and totally different places. The first of all in the webpage header for the site. in what is known as the section for the purpose of “meta” tags. We might deal with meta tags in a distinctive article, nevertheless let us just say these are the keywords most google search look for (with their “bots”) when visiting your websites. An example destinazione tag to get keywords on our internet site may be like this:
Again in our article(s) on meta tags we will discuss these keywords, and meta tags, but for nowadays take it as a presented these are a number of the keywords that is in the meta tag.
When the Search Engine technology first shot to popularity and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta indicate and assumed that was what the internet site was about and listed this website under the keywords. This was caught to immediately, and humans currently being the crafty devils they are simply, began listing keywords that had not do with the sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Hits & Eyeballs)
So adult porn sites especially, adopting this kind of as yet an additional “fool the engine” strategy, would put keywords like “hair”, “technology” etc . into their meta tags, and give the site a great innocuous term and there you are, more traffic.
Consequently in the limitless battle Search Engines caught on, and performed a few issues. They deprecated the importance with the keywords in the meta tags in accordance to their algorithms, UNLESS this content on the site truly did meet the keywords. Of course , this did not include enough as porn sites will put “real” articles around the stuff. Let me give you a SUBSTANTIAL example that we find funny, but it is very serious.
In one of my own posts on my blog, you will notice my bio which is got by search engines like google. The other day I just received a message from a well used flame of mine stating “I freaked out. My spouse and i googled you, under Wyatt Gross Writer, and you are associated with a site regarding tushy’s! ” So I head out and Yahoo it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Bio – The true Version by Tushy” and naturally I click and get led to another site (no url here as I usually do not want to publicize that site intended for obvious reasons) and I come to a adult porn site which in turn ripped off, out of all the content around the internet, MY PERSONAL profile to put around all their porn advertising campaigns. UGH! But you see that can be how handy people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Although keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two situations: 1 . You have keywords in the meta draw (and you should have them! ) The little Search Engine “bot” (that is a computer program whose work it is to travel around the Net, never naps and never eats and climbs into all those porno sites as well!, and covers information on MOST sites therefore the information could be categorized), relates to our site of hairisnotforever and flows the keywords on the site. Then this kind of little android makes a snapshot of the site. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines avoid “see”, they are simply NOT image (males are visually focused not Search engines like google! ) thus graphics are definitely not taken into account unless you use the alt tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember original content! )
2 . You may have no keywords in your destinazione tag so the engine merely looks at your content.
So each of our happy couple figures fine lets position the word hair say, in every single sentence for least three times. NO! Can not do that. Overuse of a key phrase is a red-flag to a Google search and you will be penalized for it! It should be used and used regularly, but NOT over-used.
Now at the time you Google meant for hair products using the phrase “balding”, the Search Engine has the keyword, and dependant on a million variables decides what position to the specific keyword, hairisnotforever may have, and passes it out.
Hence our few figures pnmta.org the particular hell. We will also sell off mascara, and so they put in a photo advert plus the word wimperntusche in their keywords, without having any content correctly. Well then for being listed because the last in the last in the last for anybody looking for “mascara”. So with this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta indicate. ”